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Transparent Packaging Inc. Adds Scent Feature

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By: Jamie Matusow

Editor-in-Chief

Transparent Packaging Inc., Montreal, Quebec, has introduced a scented, transparent packaging box that not only allows consumers to see the product, but according to the firm, also entices the consumer to pick the product up off the shelf to smell it—thus getting the product a step closer to being placed in the shopping cart. Transparent says this multi-sensory innovation allows brand owners and consumer product manufacturers to attract consumers with another of their product’s key attributes—its fragrance—without the addition of a secondary paper scratch and sniff sticker, which it says can have a denigrating effect on the packaging image.

More info: www.tpackaging.com

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